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APICCAPS recently invited Marcelino Sambé, principal dancer at the Royal Ballet House since 2019, to star in its new international campaign. The sector currently exports around €2011 million worth of its products.
Marcelino Sambé stars in a new promotional campaign for Portuguese Footwear and gives body and movement to an industry that reinvents itself year after year.
For the past fifteen years, the footwear industry has celebrated Portuguese arts and culture. In this period, Portuguese footwear exports as been able to increase its exports by 67% since then, reaching a total of more than EUR 1.2 billion in 2011 (an estimate by APICCAPS) and more than 80 million pairs of shoes produced.
The campaign was photographed in Porto, the recently elected best city destination in the world. The images were taken at Casa da Música and at Piscina das Marés—one of Siza Vieira’s most recognized works.